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The beachy waves and undone hairstyles pioneered by Olsen twins in the early 2000s have long been in the beauty zeitgeist, but a new wind is blowing. Glass hair, liquid hair, shiny hair – there are many names for it, but they all describe the same ultra-hydrated, smooth and shiny mane. And now the progression of this trend in 2022 is the look of slicked back wet hair.
Sally Hershbergercelebrity hairstylist and founder of the 24K hair care linerecount In the style that the trend is “fresh off the runway and giving hair a super shiny, silky, sleek sheen.” In addition to making waves all over TikTok in the shape of the Olaplex bunHe has recently been seen on models at fashion week as well as celebrities like Selena Gomez and Zendaya on red carpet appearances. Not to mention, Hailey Bieber basically owns the slicked up bun style (it’s even known as #haileybieberbun in HairTok). According to Hershberger, it’s an extension of the wet hair look that made its mainstream debut in 2018 as the style du jour of celebrities like Bieber, Kim Kardashian, and Jenna Dewan, among others.
Slicked back hair takes less effort than previous iterations. “It’s shiny hair minus the crunch for a softer look and feel,” Hershberger says, adding that it’s “the styling equivalent of tossing hair into a quick bun, only with a super-sleek, ready-to-go look.” to wear that lasts all day.” Although the main approach to this trend involves a bun, ponytail, or braid, it could also work on hair left with just the part closest to the scalp slicked back, Zendaya style.
While getting a brilliant hair treatment was once reserved for salon visits, brands have finally caught up by creating easy and affordable DIY solutions; Hershberger agrees it’s “so easy to do now” with the right at-home lip glosses and oils. These products fall into two categories: in-shower treatments, semi-permanent treatments, or temporary hairsprays that wash out after just one rinse.
Typically, these styling products work by “sealing the hair cuticle to leave strands silky smooth, frizz-free, and totally touchable,” says Hershberger. “At-home shine treatments also work to condition and strengthen strands, leaving a glossy, lacquer-like finish while nourishing and hydrating hair.” Additionally, many of these products are formulated with amino acids, which are proteins that can help strengthen hair.
My own experience with this trend came when a bottle of Fluffy G gloss from Hally — a faded hair polish that promises to heavily hydrate and reduce frizz — has made its way onto my desk at work. I wasn’t particularly invested in the trend, but it’s such a simple in-shower treatment that I figured it couldn’t hurt to give it a try.
I used it that night but honestly forgot about the treatment until a few days later when I saw some friends. “Did you dye your hair or something? It looks very rich.” After reporting the change, I started to notice that my locks looked shinier and healthier, and the frizz was, in fact, sealed in.
Below, shop 9 more easy-to-use products that can help you achieve a sleek, shiny hair look from the comfort of your home (or shower).