Psychelia is a beauty mogul and top influencer in the beauty industry. She was recently crowned America’s Most Beautiful, 2022 Mrs. Texas. 10 years ago, she launched her Urban Hydration brand with her husband Vontoba Terry, but that’s not quite the start of their story. She started with her lingerie line called Urban Intimates which was sold in some of our major retail stores such as JCPenney and Macy’s. After years of killing it in the lingerie lane, Psychelia decided to switch gears in the world of beauty and hair care and have been thriving ever since.
Urban Hydration specializes in skin care and hair care. One of Urban Hydration’s customer favorites is their Bright & Balanced Aloe Vera Leaf Face Wash. This is a facial detoxifier that supports acne-prone skin and hyperpigmentation. Urban hydration products
are sold at some of our favorite retailers such as Target, Ulta Beauty, Bed Bath & Beyond, and more.
She has been honored as Philanthropist of the Year, Woman of the Year, Outstanding New Graduate, as well as a Top 25 Mogul and Influencer. Not only does Psychelia take pride in creating products that are good for the environment, but they are also known and recognized for giving back to the community through their partnership with WATERisLIFE providing safe drinking water to communities in need. The Terry family has funded wells in Kenya to help over a thousand families get clean water. We can all agree that this queen deserves her flowers.
Psychelia is a trailblazer who continually leads the way for her community. As urban hydration continues to flourish; We can’t wait to see what’s next for Urban Hydration and the Terry family.
The team that made it: 🔥
Photographer: Jen Missouri / Hairstylist: Canitra Lashae / MUA: Brianna / Set Assistant: Labrea