Business Roundup: Opening Off-Girard Businesses in the La Jolla Area


Outside of La Jolla’s premier commercial area on Girard Avenue, commercial businesses are opening their doors to provide new dining, shopping and service options.

QueenstownLa Jolla

The Queenstown restaurant will open in the coming months in the former home of Karl Strauss Brewing Co. at 1044 Wall St. in La Jolla.

(Ashley Mackin-Solomon)

Construction is set to begin this month on a new Queenstown restaurant in the expansive former home of Karl Strauss Brewing Co. at 1044 Wall St. near Herschel Avenue. The establishment is eyeing a late spring or early summer opening.

Owner PJ Lamont said the New Zealand-inspired cuisine will be similar to Queenstown Public House in San Diego’s Little Italy and Queenstown Bistro at Westfield UTC mall but “updated”.

“The La Jolla location is going to focus on the same style, so you usually know what you’re going to get, but it won’t be the same,” Lamont said. “We’ve developed it over the past 15 years and brought other influences from what we’re passionate about and added it to the menu.”

Queenstown La Jolla will have a new cafe out front for morning coffee and pastries, and the popular signature brunch will remain.

Twig and Twill Shop

Nestled in the Crosby Center at 7734 Herschel Ave., Twig and Twill Boutique recently opened to offer home decor and gifts.

“We’re a small boutique with a bit of everything,” owner Laura Parks said. “I usually get women into my store, but women of all ages shop here. I love when moms come in and say, ‘Oh, my 20-year-old would love that,’ and then 20-year-olds come in and say their mom would love something.”

Rather than opening a storefront on Girard Avenue or Prospect Street, Parks opted for a location near other services such as hair salons and therapists.

“I thought it would be a great place to buy a gift while customers are here getting other services,” she said. ” That’s what happened. … We have lots of easy-to-pick-up and give-away gifts.

Its wares come from as close as the region’s flea markets and from as far away as Africa and Indonesia.

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Reformation has opened a new clothing store at the Westfield UTC mall.

Reformation has opened a new clothing store at the Westfield UTC mall.

(Natallie Rocha/The San Diego Union-Tribune)

Reformation, a clothing brand that prides itself on sustainability and is a fashion favorite among celebrities such as Taylor Swift and Meghan Markle, opened its first store in San Diego last week at the Westfield UTC mall at 4545 La Jolla Village Drive.

The brand is well known on the internet, especially for its dresses made from “low-impact materials”, fabrics that have been overproduced and repurposed vintage garments that ensure textiles already made don’t go to waste, according to the website. of the company.

“We decide where to open new stores based on where we have a strong online presence and try to focus on the most central locations for our customers in that market,” said Hali Borenstein, chief executive of Reformation. . “We’re a Los Angeles-based brand, so California has always been our home, and we’re excited to give more of our SoCal customers a place to shop Reformation in person.”

The store models a showroom experience where shoppers can view a style and then select it on a TV-sized touchscreen on either wall. Their selections are then sent to a dressing room where they appear in a “magic wardrobe” full of items.

In addition to its dresses, Reformation offers a variety of shoes, jeans, and tops, which range in price from around $50 to $250 each. — The San Diego Union Tribune


Jose Ramirez launched ManageMowed’s La Jolla franchise in late January to provide landscaping services to commercial properties in La Jolla, downtown San Diego and Mission Valley.

“Our area of ​​work is lawn, tree, shrub and ground cover maintenance, weed pruning and control, general maintenance and irrigation,” Ramirez said. “We are working with the owners or property managers to create a suitable plan for this property.

“We manage the landscaping so you can manage your business. … At La Jolla, everything should look good and we pride ourselves on the quality of work we produce.

Ramirez previously worked for Amazon but always dreamed of owning a business. “In this dream…I wanted to help others grow their business. This project fulfills me enormously. »

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The bean

After being closed for 20 months due to the COVID-19 pandemic, the Lawrence Family Jewish Community Center in La Jolla has announced that its cafe, The Bean, is open again. The Bean now offers premium coffee in small batches through a partnership with San Diego-based Snakebite.

The Bean is made up of customers from The Arc of San Diego, a service provider for people with disabilities.

“JCC has proudly cultivated a culture of inclusion within our center for over 26 years, and this new partnership takes its facility to the next level of inclusivity,” said JCC Executive Director Betzy Lynch. “We are proud to partner with an organization whose mission and vision aligns with our own vision of inclusion for all who participate in our community.”

The Bean is located on the JCC campus at 4126 Executive Drive. Learn more about

Madison Roseau

Madison Reed chose Westfield UTC for its first salon in San Diego, focusing on hair color services. It opened last month at 4575 La Jolla Village Drive.

Signature color services include root touch-ups, full color, accent highlights, and partial highlights.

“We put ingredients first, with our Smart 8-Free formulas (free of ammonia, parabens, certain chemicals and gluten), and offer our customers 100% full transparency on every ingredient of their color,” Shvonne said. Perkins, Madison Reed training and education manager.

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