As the excitement around prom week builds, Pinterest has announced a new program to help users find prom inspiration, teaming up with actress Peyton List to showcase the best prom wear of the season.
As explained by Pinterest:
“Starting April 4, Pinterest will host Prom week, an immersive and engaging in-product experience filled with all the latest prom fashion and beauty trends. In addition to Peyton, Pinterest tapped editors like Teen Vogue as well as some of the biggest names in beauty and fashion to create ideas that will inspire your best prom looks.
Pinterest has also teamed up with a range of fashion experts for its promotion, which will include advice on the latest nail and hair trends, as well as the best dresses and looks, inspired by search behavior. Pine.
So what are the key trends of the season?
Looking at Pinterest data, there are two key inspirations: ‘The Great Gatsby’ and the hit TV show ‘Euphoria’, which has quickly become a leader in inclusive fashion.
- Searches for “non-binary prom outfits” increased 13x
- Searches for “Euphoria-themed party wear” increased 19x
- Searches for ‘Great Gatsby prom dresses’ are multiplied by 7
In terms of colours, light blue, lilac and black are the key shades of the season, while searches for fluorescent colors are also increasing.
It will be interesting to see how the students get to prom after two years of disrupted celebrations, and with most restrictions now relaxed, it could be an epic celebration, making it a key rite of passage for teenagers.
If you’re looking to leverage your marketing opportunities around the event, it’s worth noting this Pinterest trending insights, while viewing Pinterest as a platform for connecting with interested browsers who are looking for the key things to perfect their prom look. .
You can read more about the latest prom trends from Pinterest here.