Redken Announces First Annual National Hair Shine Day


Professional hair color industry leader celebrates the power of hair gloss and its best-selling Shades EQ gloss collection with Hair Holiday

NEW YORK, August 2, 2022 /PRNewswire/ — Redken, America’s #1 professional hair brand* and pioneer in professional hair care and color since 1960, officially celebrates the identity, creativity, expression and confidence that comes of a vibrant hair color. After launching its hugely popular Shades EQ Gloss in 1980 – now the #1 demi-permanent color in the United States – Redken is establishing its annual National Hair Gloss Day on August 3rd to raise awareness of the benefits of Redken’s Shades EQ Hair Gloss salon service and honor the power of healthy color-treated hair created by professionals and loved by consumers.

On the first National Hair Gloss Day, Redken is thrilled to highlight its revolutionary Shades EQ Gloss service, an in-salon color service for shiny, healthy-looking hair. The gloss service is powered by the professional and Shades EQ Gloss – a pro-only product that features an innovative formulation backed by science and prescribed by pros. The foundation of beautiful, healthy hair is partnering with a hair professional who knows what’s best for your mane, from color and cut to ongoing maintenance. In fact, in an industry flooded with new trends and products, Redken Shades EQ Gloss is the hair gloss of choice for more than 400,000 professional stylists, allowing them to easily create personalized professional results that leave clients with beautiful, beautiful hair. healthy appearance.

“We’re thrilled to highlight the power of the Shades EQ gloss service by launching Redken Hair Gloss Day to celebrate our loyal pros, fabulous consumers and the Redken team who worked to create the nation’s most popular demi-permanent color. , Shades EQ Gloss!” said Gebhart sweets, CEO of Redken. “After years of incredible color creations and well-deserved hype, we’re thrilled to use this new hair party as a chance to educate consumers on what exactly a gloss is and why it’s a step so important for healthy hair.”

With a Redken Shades EQ shine service, it only takes 20 minutes to refresh your color for healthy-looking hair! Faster than most manicures, getting a Redken Shades EQ Gloss service leaves you with healthier looking and feeling hair, ultimate shine and refreshed color. This professional gloss service is available in salons and provides a subtle pop of color while leaving hair super shiny and conditioned. A gloss can be used to tone brassy hair, correct color, and even add more dimension to your color.

Since professional stylists can easily create custom colors with a Redken Shades EQ gloss, the service offers beautiful shades that are nuanced to each client’s preference. Redken Shades EQ Gloss Service is the perfect avenue to flirt with a new color without commitment. As a form of semi-permanent hair color, results will last four to six weeks, making a gloss service the perfect way to try out a new shade. For those not looking to change color and just for healthier looking and feeling hair, Shades EQ Gloss is available in a light shade, which adds shine and conditions hair without changing its shade. The Shades EQ Gloss family offers more than 100 shades for salon professionals, so they can create flawless results with a Shades EQ Gloss service.

Redken Shades EQ Gloss is unlike other hair glosses on the market – it’s hair color that thinks it’s conditioner and delivers fast, professional color results. It’s formulated without ammonia, so you can relax and enjoy your gloss service without being bothered by the overpowering smell of color. The formula is also infused with amino acids that help condition hair and make it super shiny.

“As a colorist, I constantly do a Shades EQ gloss service on my clients because it’s so versatile! It’s great for toning, color correcting, creating a new color, or even just adding shine and shine. hydration,” explained Tracey Cunningham, celebrity hairstylist and Redken brand ambassador. “Redken Shades EQ Gloss is my favorite gloss because it’s easy to use and allows me to create a custom color for each client, so they always leave my chair with beautiful, healthy hair.”

In honor of Redken Hair Gloss Day, Redken and Maybelline are teaming up to give 3 consumers each a bundle featuring $200 Amex Cards for Hair Gloss Service, ABC Intensive Treatment, Color Extend Magnetics and five shades of Maybelline Lifter Gloss Quartz worth $50. Enter here for a chance to win. Contest valid from 01/08 to 31/08.

Join the fun this National Hair Shine Day! Visit to learn more about Shades EQ and find a salon near you with Redken’s salon finder.

*Based on the 2021 edition of Kline’s Salon Hair Care Global Series, among brands selling shampoos, conditioners, hair colors, styling products and hair texturizers


For over 60 years, Redken has been a leader in the professional salon industry, enabling professionals and consumers alike to achieve healthy hair transformations with confidence. Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair, defined as the right balance of protein, moisture and supported by an acidic pH, which remains the alpha and omega hair care today. the same day. All Redken products are made with the highest quality ingredients and tested by salon professionals to ensure maximum effectiveness, for every hair type, texture and every hair need. Situated at New York CityRedken supports the expertise of salon professionals with principles-based education, cutting-edge technologies rooted in protein science, and a product portfolio that includes Shades EQ – the #1 demi-permanent hair color on the market – for maximum versatility and flexibility for clients of all hair types and hair textures.

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