Home Hairdresser Wella Professionals kicks off the launch of the Kromatic collection with Delhi

Wella Professionals kicks off the launch of the Kromatic collection with Delhi


May 13, 2022 4:55 p.m. STI

Bombay (Maharashtra) [India]May 13 (ANI/NewsSee): As they say, hair is an expression of who we are, and Wella Professionals continues to push the boundaries by helping hairstylists and consumers find their personal expression.
With Kromatic, Wella allows hairdressers to unleash their creativity and help consumers discover and display their most beautiful looks every day. The brand launched this diverse collection with a look and learn seminar in Delhi on May 11, 2022, during which the collection’s curators decoded color techniques and style.
The new color collection, Wella Kromatic, features 4 celebrities – Neha Dhupia, Aparshakti Khurana, Krishna Mukherjee & Sakshi Agarwal, in custom looks created by 4 Wella Passionistas – Elton Steve, Nikhil Sharma, Placid Braganza & Rohan Patel.
These looks celebrate the creative freedom of hairstylists and inspire them to create their own cocktails of unique colors and techniques. At the same time, for consumers, it inspires them to find their own vibe, which matches their many quirks, talents, ideas, and perceptions of the world. It also encourages them not to wait for an opportunity to color their hair.
The seminar allowed Wella enthusiasts to decode these celebrity looks live on stage and interact with the audience with tips and tricks to create their own “signature” look.
Speaking about the seminar, Elton Steve, hair specialist, make-up artist and educator, said, “Being part of Wella Professionals has always been revolutionary. With each collection, the brand gives us the opportunity to create something NEW. This time- Here, I curated an exclusive look for the Kromatic collection and couldn’t be more excited to share it with everyone. With Neha Dhupia, I knew I wanted to create a cool mocha vibe for her hair, so I added some depth around the face with a dark purple to bring out that icy mocha flavor, perfectly matching her cool, confident, and bold personality.To me, the whole point of Kromatic is that hairstylists can create amazing looks with depth and great weaves combined with the color fusion technique.It’s a great way to express yourself creatively and get that makeover you deserve z absolutely, no matter the occasion.”
Rohan Patel, Creative Director at RnG Salon, explained, “I recommend Kromatic to everyone, regardless of gender, to take a leap of faith and flaunt your hair no matter the occasion. I personally loved arranging and playing with technique placing the color of triangular sections using freehand paint and color saturation. of rossa red, which makes it stand out. I believe that a refreshed hair color can give anyone the confidence boost they are looking for.”

Placid Braganza, owner of Placid Salon, said: “It is always an honor to be part of an initiative of Wella Professionals and the Kromatic collection has allowed me to express myself creatively as a hairstylist. hairdresser once again and for me anyone can achieve this. When selecting a look for Krishna Mukherjee, I tried to match her lively personality and highlight her radiant skin using rustic copper tones which added a nice interplay to her hair. -the circular section and woven foil in multiple shades of copper gave her a fresh look and accentuated her hair, totally matching her vibe.”
Nikhil Sharma, Founder of Nikhil Sharma Hairdressing, adds, “After being associated with a global brand like Wella Professionals, it has always been a dream to come up with a technique that would allow people to express themselves more and what better than that. ‘a fresh new hair color. To complement Aparshkati Khurana’s multi-faceted personality, I created a super fun look with different shades of sienna brown to match her charming and playful vibe. The freehand visual placement with dual tone is the way to go.”
4 famous hair artists | 4 diverse personalities | 4 stunning looks
Neha Dhupia, Sakshi Agarwal, Krishna Mukherjee and Aparshakti Khurana in collaboration with Elton Steve, Rohan Patel, Placid Braganza and Nikhil Sharma.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands including Wella Professionals, Clairol, OPI, Nioxin and ghd.
With 6,000 employees worldwide, a presence in more than 100 countries, Wella Company and its brands enable consumers to look, feel and be themselves. As innovators in the hair and nail industry, Wella Company empowers its employees to delight consumers, inspire beauty professionals, engage communities and deliver sustainable growth to its parties. stakeholders.
Further information about the Wella company can be found here: www.wellacompany.com.
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