IF you’re blonde, have highlights or silver highlights, you’ll know the importance of purple shampoo – a holy grail for those who want to eliminate brassy undertones.
However, if your routine usually involves applying this brightening elixir to wet hair while you’re in the shower, a beauty guru might convince you to change that.
In a short clip on TikTok, fashion and hair fan Milena (@milenapui) from the UK revealed why it’s best to use purple shampoo on dry hair.
At the start of the viral video – it has been viewed more than 1.6million times in two days – Milena could be seen standing in front of a bright ring light as she squeezed a generous amount of toning product onto her dry locks.
While not mentioned in the clip, it’s worth noting that wearing a top that you wouldn’t mind being ruined – and possibly thrown away – would also be a good idea.
She then used her hands to evenly distribute the shampoo all over the hair, then let it do its magic for five minutes.
Once the time was up, she rinsed off the product and demonstrated the end result.
Dressed in a black top with two gold pendants, Milena styled her slightly coppery hair into stunning cool-toned blonde locks which she also styled.
In fact, the results were so good that some were convinced she had gone to a salon to get it done – a claim the prodigy chastised.
While most purple shampoos tend to be drying, Milena claimed hers was ‘great’ – although she admitted to using a mask after the treatment.
But while she seemed to like the final look, not everyone was a fan, with some saying it didn’t work.
“Mine turned purple. just saying,” one reviewer complained, while a second added, “I got it and it doesn’t work.”
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Someone else warned hair lovers: ‘Don’t do this for more than 5 minutes with olaplex 2 months later my hair is still lavender [sic].”
However, it wasn’t all negative comments, as others took it to support Milena, like this person: “Yeah, that’s what I’ve been doing and have been for 5 years. ”
”Fun fact, the pigment sets better on dry hair. Basically, the water fills your hair and it doesn’t stick as fast and as much!”
Milena is a UK-based beauty blogger and balayage specialist who regularly shares stunning looks and tutorials on her social media.
His videos have earned him a total of 831,000 likes on TikTok, as well as nearly 65,000 followers.