Home Hair highlights You misused purple shampoo and it’s all about timing

You misused purple shampoo and it’s all about timing

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IF you’re blonde, have highlights or silver highlights, you’ll know the importance of purple shampoo – a holy grail for those who want to eliminate brassy undertones.

However, if your routine usually involves applying this brightening elixir to wet hair while you’re in the shower, a beauty guru might convince you to change that.

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It might get a little messyCredit: TiKTok / @milenapui
The balayage specialist let the product work its magic for five minutes

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The balayage specialist let the product work its magic for five minutesCredit: TiKTok / @milenapui

In a short clip on TikTok, fashion and hair fan Milena (@milenapui) from the UK revealed why it’s best to use purple shampoo on dry hair.

At the start of the viral video – it has been viewed more than 1.6million times in two days – Milena could be seen standing in front of a bright ring light as she squeezed a generous amount of toning product onto her dry locks.

While not mentioned in the clip, it’s worth noting that wearing a top that you wouldn’t mind being ruined – and possibly thrown away – would also be a good idea.

She then used her hands to evenly distribute the shampoo all over the hair, then let it do its magic for five minutes.

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Once the time was up, she rinsed off the product and demonstrated the end result.

Dressed in a black top with two gold pendants, Milena styled her slightly coppery hair into stunning cool-toned blonde locks which she also styled.

In fact, the results were so good that some were convinced she had gone to a salon to get it done – a claim the prodigy chastised.

While most purple shampoos tend to be drying, Milena claimed hers was ‘great’ – although she admitted to using a mask after the treatment.

But while she seemed to like the final look, not everyone was a fan, with some saying it didn’t work.

“Mine turned purple. just saying,” one reviewer complained, while a second added, “I got it and it doesn’t work.”

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Someone else warned hair lovers: ‘Don’t do this for more than 5 minutes with olaplex 2 months later my hair is still lavender [sic].”

However, it wasn’t all negative comments, as others took it to support Milena, like this person: “Yeah, that’s what I’ve been doing and have been for 5 years. ”

”Fun fact, the pigment sets better on dry hair. Basically, the water fills your hair and it doesn’t stick as fast and as much!”

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Milena is a UK-based beauty blogger and balayage specialist who regularly shares stunning looks and tutorials on her social media.

His videos have earned him a total of 831,000 likes on TikTok, as well as nearly 65,000 followers.

Milena uses this method once a month

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Milena uses this method once a monthCredit: TiKTok / @milenapui